Repensar o Design

We are experiencing a “new normal” as the global economy begins to recover. How should we be thinking about the role of design now and looking forward to 2020? Coca-Cola has a point of view that we are in the midst of a “redesigning of design.” David Butler talks about the role of designers in society, the opportunities for design thinking in a holistic systems approach, and why “the need for design has never been greater.” in, AIGA Design Conference October 2009.

Orador: David Butler (responsável pelo re-design da Coca-Cola).